Narration Critiques Assignment Example | Topics and Well Written Essays - 250 words

Narration Critiques - Assignment Example In fact, I did not understand why the two officers visited the author. The most interesting part of the story is when a crowd started to gather during the fight. I think this was that part that the author should have made more emphasis because the crowd’s reaction would have made the story quite interesting. There was one interesting point that the author had talked about regarding the gender roles. The author argued that she did not understand why she was expelled just because she had punched a girl, while boys would fight in school and not get expelled. I agreed with the author because I believe that every case in college ought to be treated equally regardless of the gender. In conclusion, I would like to say that this was a average story that did not capture much of my attention. I think the author was merely trying to narrate a story about how and why she was expelled from school. Therefore, the author should have chosen a different

How cultures use food Essay Example for Free

How cultures use food Essay 1. Outline the way different cultures use the value food? Out of the many different cultures present throughout the world, all value food in most similar ways. Most similarities can be struck between the availability of foods within their regions, specifically enviromental and seasonal ripening in the spring period. Food has become plentiful in Western civilisations over the past few decades, , due to the advances in agriculture allowing maximum growth and larger yields in the shortest amount of time (Chemgeneration 2011). This has also introduced interest into controversial genetically modified foods and the use of hybrid varieties of plants that have more desirable qualities. An example of this is Maize and certain potatoes that secrete a pesticide from the plant to ward of pests and insects, thus removing the need to use pesticides and chemicals (Chemgeneration 2011). Dr Rosalie McCauley (Development Office Department of Agriculture and Food WA, p1), obtained results that genetically modified foods haves been more increasingly used as the use of farmland increases exponentially at over 6% per year, seeing some 170.3 million hectares of GM foods being grown. In western society, there are a significant percentage of people either being overweight or obese, even Australia that has a population of approx 22 million (Australian Bureau of Statistics p1), with over 60% is considered over weight (ABS 2012, Australian Bureau of Statistics). Most overweight or obese individuals have and unhealthy relationship with food and it was theorised by Dr Carole Hungerford (Good Health in 21st Century) it can be considered ‘an addiction’. There is speculation as to why western society has such an addiction foods such as bread and milk, as we are the only species that drinks milk after weaning, especially that of another animal. Clinical studies and Medical Publications released by Dr J.L. Fortuna (PUBMED, 2010, p1) found clinical similarities for binge eating to that of drug dependences seeing a similar release of serotonin as with other drug dependencies. Though obesity is a prevalent condition around the world, numerous countries do not have the same obesity rates as western culture, some of this is likely to result in the way food is perceived by other cultures. Comparatively, in some cultures around the world, it is part of their culture to abstain from food for a short period of time. A more popularly known fasti ng is the Islamic undertaking of Ramadan where they fast during day light hours (Huda, 2009). Though in western cultures, people have a dislike to feel hungry, and can feel like they have fasted if they miss morning tea during a busy day at work. Numerous cultures throughout history have also used food as offering to their gods or deities to pray for health, or future harvests rain. Egyptian Pharaohs would be entombed with vast pots of food and spices to be used on their journey to the heavens. Some traditional practices continue even today such as the Korean Charye used to honour families ancestors, where special foods are prepared to during the Chuesoerk Ceremonies. The Chuesoerk (Korea.net, 2010) is a three day holiday to celebrate the good harvest received during the spring of that year. These cultural and religious uses for food are worldwide, and often not too distant from Christian practices of thanksgiving celebrated during the Christmas period. In conclusion, all cultures, no matter how distant or unique, have significant celebrations, events or relationships with a large role involving the use or lack of foods. The use of food to bring together communities and families is not dissimilar in almost all countries and demographics on earth; however the individuals use or overuse is not always healthy. References: 1. The Chemical Generation 2001, Viewed 14 January 2014 2. The Chemical Generation 2001, Viewed 14 January 2014 3. Dr Rosalie McCauley, Department of Agriculture and Food, WA, viewed 10 January 2014 4. ABS (2012) Australian health survey: First results, 2011–12. ABS cat. no. 4364.0.55.001. Canberra: Australian Bureau of Statistics. Viewed 14 January 2014 5. Aust Government, National Health and Medical Research Council. Viewed 10 January 2014 6. Hungerford, Dr Carole, 2008, Good health in the 21st century, Revised Edition, Scribe, Victoria. 7. Fortuna, J. Department of Health Science, CALIFORNIA STATE UNIVERSITY, viewed 10 January 2014 8. Huda, About.com, 2009. Viewed 15 January 2014 9. Korea.net, 2010, viewed 11 January 2014 2. What general concepts guide the present western diet? The current concepts of the western diet are based in the influence of proteins, carbohydrates, fats and vitamins and minerals (Whitney and Rolfes, 2013). Although we have come a long way with the introduction of multiculturalism some decades ago, for many western diet is still based around the proteins consisting of meats, predominantly red meat and chicken, carbohydrates with starchy root vegetables. This is often referred to as the ‘meat and three veg’ diet and the previous generations would have grown up with this as their diet staples as they where the majority of foods available for purchase or even grown themselves. With exception to the last 200 years, mankind has been involved in the seasonal use of foods and their diets where restricted by what was available at those times. Today there are vast changes in the way foods are produced to permit year round availability and the creation of food products that have previously been unavailable. Researchers at Bates Collage (Lewiston, ME, USA, 2013) believe that in the last 150 years since the invention of stones mills, the refining process of grain to create white flour, is now a consistent staple within the western diet. It was noted that this is a considerable source of carbohydrates and the cultures that had not encountered this food type previously began to show Heart Disease, Type 2 diabetes and stroke. These are all ailments that had been previously unseen in those areas. Additionally, the belief of receiving good value for money has become one of the most influential concepts and reasoning behind the purchase of processed food in recent times. The perception to receive the best meal, to be filling, quickly and well priced has seen the fast food chain market turn into a billion dollar industry (B.A. Swinburne, 2004). Anna Hodgekiss (U.S. daily Mail editor) explains that the over indulgence of these highly fatty foods have been  linked to short life spans and arrays of health problems. Even with the warnings and proven heath problems that arise, some families can become dependent on foods that are considered â€Å"value for money†. In conclusion, the general concepts to achieve the main food groups are relevant and understood but poorly enacted. The ease and availability of cheap fast food and highly refined products, that arrive ready to eat, are becoming preferential over the more time consuming cooking of foods from the local supermarket. References: 1. Whitney, E and Rolfes, S. Understanding Nutrition 13th Edition, 2013, Wadsworth USA 2. BATES Collage 2014, 2 Andrews Road Lewiston, ME 04240. Viewed 14 January 2014 3. Online book extract B.A. Swinburne, Public Health Nutrition, Chap 7, pp132 (p10). Viewed 14 January 2014 4. Hodgekiss, Anna, U.S. Daily Mail, viewed 14 January 2014 3. Discuss the comparative issues between man and nature? Nature is the world surrounding us, and it is the term we use to describe anything that happens which is out of our control. Such as natural disasters like cyclones, floods and drought. So considering this nature can not only be seen as a friend, but also as an enemy. Man desires to control nature by synthetic, mechanic and industrial plans. Synthetic and Natural medicines desire the same outcomes, of long life and good heath, but the methods to achieve it could not be any more different. Whether it is derived by numerous chemical processes or used in the original form it is found, nature made and manmade are vastly different especially when it comes to health and healing. Some cultures rely almost completely on nature to provide their basic needs such as water, food, shelter and even medicine. Though considered bland and not in line with the â€Å"perfect diet† (Health Schools Australia notes), the health benefits and improved health conditions are  achieved without the use of synthetic medicine, where as Western Diet, requires supplement by manmade medicines. This reliance on the local flora and fauna to provide all essentials and life improving aspects is not a new belief and is understood worldwide, but has been partially replaced by Western perception of that health can only be achieved by Pharmaceutical (Crigger NJ). The perception that health and food are separate and not interrelated because ‘man’ has created medicines that are better than those extracted from the ‘nature’ like Tibetans and non western cultures. In contrast, Western society has adopted that the scientific basis behind the synthetic production of therapeutic medicines is the only medical way to treat disease and illness. Today, it appears the practice of non synthetic medicinal applications is mostly centric to non western cultures. The â€Å"Perfect Diet’’ is deemed as a one shoe fits all remedy for the correct eating and dietary requirements for modern people. Where if we look at the diets of other cultures, such as the Hunza diet or Mediterranean Diet, where the majority of the population has a life expectancy significantly higher than that of the Western counterparts may have something to do with the foods that differ to that of the â€Å"Perfect Western Diet†(Diet Choices, 2014 and Trichopoula, A). One key reason is believed to be the Hunza population in the Himalayas consume more than 200% (Dainca Collins, 2011) of the B17 (also known as Amygdalan) than their western counter parts. This is likely due to the Hunza eating the seeds of all fruits, which is something that is often discarded within western society. Christina Larner (Body and Soul) has identified that Apricot se eds contain the largest concentrations of B17, and has been used a cancer treatment in modern times. However the same seeds are alleged to have caused Cyanidic acid when consumed to excessive quantities, but cases of cyanide toxicity are rare (Christina Larner). In conclusion, man created medicines for health and longevity are proven to be available in the natural world around us. Public perception provides the strongest reasons why man made pharmaceuticals are the main stream choice for western society, where as the isolated communities use the world around them to treat their ailments. 1.Whitney, E and Rolfes, S. Understanding Nutrition 13th Edition, 2013, Wadsworth USA 2.Crigger, N.J. 2009, PUBMED, US National Library of Medicine, viewed 14 January 2014 3.Diet Choices, 2014, Diet Choices, Las Vegas NV, USA, viewed 15 January 2014 http://dietchoices.com/diet-plans/hunza-diet/ 4.Trichopoula, A. 2000, PUBMED, US National Library of Medicine, viewed 14 January 2014 5.Dainca Collins, 2011, UNDERGROUND HEALTH REPORTER, viewed 15 January 2014 6.Larner, Christina, Body and Soul, viewed 15 January 2014 4) Diversity of foods has been a benefit to the human race? Australia’s culinary heritage has expanded greatly over the last 100 years with numerous population demographics immigrating to Australia. We have observed cultural and culinary delights flood our markets, restaurants and kitchens with sights, smells and aromas from around the world. Many years ago these would have been deemed exotic and bizarre, but are now considered almost staple additions to the average household pantry. Fifty years ago, within our Grandmothers pantry, our available food selections were significantly limited in spices and rare/exotic foods that are now considered normal place. Meat and three veg meals of starchy root vegetables and heavy protein meats where the staple of the diet during those times. It is argued (Potatoes SA) that these staples popularity on Australian kitchen tables where due to the European based settlers focusing on farming practices for this produce over the last 100 years. Pliner and Hoden (cit. Evaluation of food choice behaviours, p 20) stated it was more to do with the neophobic attitude towards foreign foods due to the â€Å"unfamiliarity of foods† that limited the adventurous mindset to the evolving culinary scene. In either case, only since World War 2 did the appearance of multicultural foods and diets start to intermix. One of the most popular entries into our diets is the highly regarded Mediterranean diet consisting of uncooked fresh whole vegetables, whole grains and some fish and seafood but minimal meat. That compared to the past diets of root based vegetables that where often boiled or baked, and argued to lose most of its natural vitamins and minerals during the cooking process, especially seen with water soluble vitamins (Better Health Channel). The high use of tomatoes within the Mediterranean diet, which contain large amounts of the antioxidant lycopene and that is believed to have anti-tumour properties to relieve cancers  particularly in the prostate and multiple-myeloma (Tonia Reinhard, p44-45). Additionally, the vibrant coloured vegetables that contain high amounts of VIT A and C such as Capsicums, Spinach, green leafy vegetables. VIT A is required for vision, the immune system and as an antioxidant. Dr Carole Hungerford (Good health in 21st century, p160) identifies that night blindness is a symptom of VIT A deficiency. Even the fats used are considered healthier with the Olives and olive oil as the principle source of fat. Tonia Reinhard states that Olive oil contains the richest source of mono unsaturated fatty acids, being 77% mono-unsaturated and 14% saturated, this is attributed as to why it helps to prevent cardiovascular disease. In conclusion, the diversity of foods that have spread across the world is bring ing the many health benefits to many. As the world continues to expand and new ideas and foods are embraced, soon the healing and healthy properties of those unique diets will improve the health and well being across the globe. 1.Potatoes South Australia, 2013, Elder House, Adelaide, SA, viewed 15 January 2014 2.Online Thesis – Roininen, Katariina, 2001, Evaluation of food choice behaviour: Development and Validation of health and taste attitude scales, visited 15 January 2014 3.Better Health Channel, July 2013, Victorian Government, viewed 15 January 2014 4.Hungerford, Dr Carole, 2008, Good health in the 21st century, Revised Edition, Scribe, Victoria. 5.Reinhard, Tonia, (2010), SUPERFOODS The Healthiest Foods on the Planet, Cove Press, NSW 5) The future of nutrition In the past and even in some places still today, nutrition has not play a conscious role in conventional medicine, as the focus has and always seems to be about treating disease not the cause. Nutrition based medicine has been labelled with a stigma as ‘alternative’ or new age and not given the same attention as the newest drug on the market. Recently have we begun to see some changes within the health care system which offers clients a  natural alternative to pharmaceuticals. This has began a movement known as Integrative Medicine (OSHER, 2012), where the approach is about taking the best from conventional and alternative medicine and combining them. This combination of practices is reinforcing the tenants of prevention rather than cure, which follows the old adage that â€Å"an ounce of prevention is better than a pound of cure†. We are already seeing this revolutionary ideal take off with the emergence of integrative clinics now established in some major citi es, and where patients even seek further information from their GP on what additional alternative treatments are available for their ailments (Mike Adams, 2005). This wider social consciousness towards natural alternatives is perhaps due to the increased marketing of nutritional supplements within media (Mike Adams, 2005). These messages are making people more curious about their health and what they can do to improve it. In addition, we are seeing nutritional products such as ‘Inner Health Plus’ a pro-biotic supplement, is sometimes prescribed to patients following a course of antibiotics. This behaviour by GP’s is demonstrating a small but important step to the medical and health organisations towards the evolution of nutritional medicine. The popularity of supplements and their advertised health benefits has propelled the sale of many nutritional products, especially Omega 3 supplements derived from fish oil or krill oil (Lisa Schofield, 2013). Omega 3 that is naturally occurring within deep ocean fish species has been proven to be beneficial for arthritis suffers, for heart health, and general wellbeing (Whitney, 2013, pg 161.). Dr Hungerford (Hungerford, 2008) tells us that until recent times, animals who do not manufacture their own omega 3 would have had to eat plants which contain omega 3’s for protection against the cold and other health benefits. However, as we domesticated animals, kept them warm in barns, and fed them the food we grew; the animals did not require as much omega 3 in order to survive. This man made change is a potential reason is why fish still remains one of the best sources of omega 3, as the majority of fish that we consume are wild. (Hungerford, 2008 pg. 6-7). In summary, the stigma of nutritional based medicine is slowly being lifted as media, mainstream medicine and health care practitioners inculcate these practices into their professions. Today, more than ever, people have access to the information and products that can be utilised to improve their health, wellbeing and  diets. As the message becomes clearer and better understood, it is likely that the stigma will be removed completely and nutritionists will be given the same renowned as the doctors and medical professionals that share the same vision for long and healthy life for all. 1.Osher Centre for Integrative Medicine, University of California, 2012, CA, USA, viewed 17 Jan 2014 2.Adams, Mike, 24 July 2005, Natural News, viewed 17 Jan 2014 3.Hungerford, Dr Carole, 2008, Good health in the 21st century, Revised Edition, Scribe, Victoria 4.Schofield, Lisa, 09 Sep 2013, Nutraceuticals World, viewed 17 January 2014 5.Whitney, E and Rolfes, S. Understanding Nutrition 13th Edition, 2013, Wadsworth USA Bibliography ABS (2012) Australian health survey: First results, 2011–12. ABS cat. no. 4364.0.55.001. Canberra: Australian Bureau of Statistics. Viewed 14 January 2014 Adams, Mike, 24 July 2005, Natural News, viewed 17 Jan 2014 Aust Government, National Health and Medical Research Council. Viewed 10 January 2014 B.A. Swinburne, Public Health Nutrition, Chap 7, pp132 (p10). Viewed 14 January 2014 BATES Collage 2014, 2 Andrews Road Lewiston, ME 04240. Viewed 14 January 2014 Better Health Channel, July 2013, Victorian Government, viewed 15 January 2014 Collins, Dainca, 2011, UNDERGROUND HEALTH REPORTER, viewed 15 January 2014 Crigger, N.J. 2009, PUBMED, US National Library of Medicine, viewed 14 January 2014 http://www.ncbi.nlm.nih.gov/pubmed/19671650 Diet Choices, 2014, Diet Choices, Las Vegas NV, USA, viewed 15 January 2014 http://dietchoices.com/diet-plans/hunza-diet/ Dr Rosalie McCauley, Department of Agriculture and Food, WA, viewed 10 January 2014 Fortuna, J. Department of Health Science, CALIFORNIA STATE UNIVERSITY, viewed 10 January 2014 Hodgekiss, Anna, U.S. Daily Mail, viewed 14 January 2014 Huda, About.com, 2009. Viewed 15 January 2014 Hungerford, Dr Carole, 2008, Good health in the 21st century, Revised Edition, Scribe, Victoria Korea.net, 2010, viewed 11 January 2014 http://www.korea.net/Government/Current-Affairs/Others?affairId=168 Larner, Christina, Body and Soul, viewed 15 January 2014 Osher Centre for Integrative Medicine, University of California, 2012, CA, USA, viewed 17 Jan 2014 Potatoes South Australia, 2013, Elder House, Adelaide, SA, viewed 15 January 2014 Reinhard, Tonia, (2010), SUPERFOODS The Healthiest Foods on the Planet, Cove Press, NSW Roininen, Katariina, 2001, Evaluation of food choice behaviour: Development and Validation of health and taste attitude scales, visited 15 January 2014 Schofield, Lisa, 09 Sep 2013, Nutraceuticals World, viewed 17 January 2014 The Chemical Generation 2001, Viewed 14 January 2014 The Chemical Generation 2001, Viewed 14 January 2014 Trichopoula, A. 2000, PUBMED, US National Library of Medicine, viewed 14 January 2014 Whitney, E and Rolfes, S. Understanding Nutrition 13th Edition, 2013, Wadsworth USA

God Promises to Abraham Essay -- Religion, Genesis, Child Sacrifices

After going through the pain of childbirth, naming their babies, seeing their children grow up, and dreaming of their futures, filicide is usually far from the minds of most parents. The emotional ties that parents share with their children are hard to sever, yet in Genesis the culture was accepting of child sacrifices. The fear of the gods was stronger in ancient times, when science was lacking appropriate explanations, and so gods were believed to cause natural events. If the God from Genesis, who was much more powerful than any man and exponentially more vengeful, told parents to sacrifice their child, for the sake of their family (and the rest of the population for that matter), then the pious parents would sacrifice that child—even if the intent was not to kill, but to test worshipers. Modern culture frowns upon the act of filicide, and parallels Greek society’s view that child sacrifice was not an option. Yet, even in that society, Medea commits filicide with hardly any involvement of a Greek god or a seer. Medea willfully chooses to execute her offspring with prideful malice in response to her unfaithful husband in a disapproving society, while Abraham in Genesis piously follows his God and the social norms of his time by offering up his beloved child—and is saved from his loss because of his great faith. The audience of Medea would be repulsed with her selfish motives while Abraham (whose wife was barren for many years) would be praised for his immovable trust in God’s promises. God promises Abraham that He will â€Å"make your [Abraham’s] offspring as numerous as the stars of heaven and as the sand that is on the seashore† (Genesis 22:17). Abraham is married to Sarah who â€Å"was barren; she had no children† (11: 30). Ch... ...r own children—that was written by Euripides. The chorus, who signifies the common people and the women of Corinth, pleads with Medea to reconsider her choice after they name her â€Å"most unholy woman† for considering this act. They have only heard of â€Å"just one other woman/who dared to attack, to hurt her own children† and so supports that child-killing was not the norm (1323-24). Medea’s hamartia would have been her intense hubris and stubbornness that caused her to kill her children. The audience would not have felt as much sympathy to Medea as they would have given Abraham, the pious follower. Medea’s power struggle was not something the average citizen would have to deal with and the culture would not have been supportive. Abraham, however, was justified in his culture and did what he believed to be right, and so was rewarded by the salvation of his first born.

Request for New Equipment Essay

As of present, the computer equipment in our department unfortunately falls short of our business needs, causing frequent problems and lapses in quality. Thus, due to using a limited version of MS Word, lack of CD burning capabilities, hard drives with only 3 gigabytes of memory, and a 7-year-old black-and-white printer, we are unable to produce sales materials of the quality competing with that of our rivals. This fact has been confirmed by our customers who poorly review our brochures, user manuals, reports and other materials missing adequate appearance to a great degree because of limited technological possibilities. Now that we plan a major marketing offensive including the introduction of a website for product advertising, we feel that the time is ripe to update our inadequate computer equipment through the purchase of new hardware and software. This will also allow us to make a breakthrough in raising productivity, eliminating frequent paper jams, glitches in connection to other departments and need to special-order replacement ink cartridges. Considering the fact that Marketing & Sales and Word Processing departments regularly use our printer and fax machine, we feel that it will be fair if each of them undertakes at least 20% of the costs for lease or purchase of new equipment. If the heads of Marketing & Sales and Word Processing departments prove unwilling to share the financial burden, we believe that it is time for these units to purchase their own equipment. We ask you to allocate funds to the needs of our department out of the general equipment budget as upgrading our technological capabilities will contribute to the general rise in the company’s productivity. In the appendix you will find specifications of the equipment that we ask you to purchase or lease.

Examine the Importance of Demographics and Physical Infrastructure

Thorr Motorcycles: Perceptual Map Marketing Gary Phillips University of Phoenix Thorr Motorcycles: Perceptual Map Marketing Molded and marketed as Thorr Motorcycles, attributes were modeled after the Norse God of Thunder, Thor—strong, honest, and simply reliable product design, and loyal customers lived a lifestyle of freedom, mobility, and masculinity. Successful marketing, which promoted high- end motorcycles as an integral component of one’s lifestyle had served the purposes for sustaining Thorr with a 40% market share—iconic brand devotion (Apollo Group Inc. , 2008).Over the past months, sales have been waning largely because of changing market demographics —aging customer base, younger generations influx, and competition. The high-end lifestyle image and pricing was not appealing to the younger set; the time was ripe for seizing the opportunity for repositioning Thorr’s image in an expanding market. Assessing how consumers perceive brands, what factors are most important, and comparing attribute preferences by mapping the various aspects or dimensions is a process for creating perceptual maps—a statistical process, which is just one aspect of marketing research.Determining the most appropriate attributes to include in constructing the mapping model begins with Phase I, Phase II developing a marketing plan after assessing the feasibility for repositioning the existing Thorr machine, or introducing a new brand for sparking interest, desirability, and Phase III controls for gauging the effectiveness of the marketing plan and constant monitoring for a readied stance for making seamless, cost effective adjustments. Phase IDiscovering market position begins with an assessment of consumer perception for Thorr Motorcycles, in relation to competitors by choosing pertinent parameters, which clarifies strengths and weaknesses. Information gleaned from Phase I will provide the framework from which positioning strategies, new p roduct development options, and marketing plans can be launched within budget for ensuring success—increased sales, revenues, market share, and enhanced corporate value.Quality engineering, price, lifestyle image, and cool were choices that approximated scenario optimal selections. Brand Thorr is synonymous with quality engineering a core value that must not be abandoned. Maintaining quality engineering sustains customer perceptions of excellent quality products, which is an important aspect of corporate credibility. Occupying the mind space of target markets with a notion of credibility is one-step in assuring that Thorr will be a company that individuals look forward to doing business.Pricing is important to most consumers, especially during contracting economies. Cruiser Thorr pricing schedule was negatively viewed by respondents, and an insight was gleaned that pricing strategies would have to reflect these facts. It became apparent that younger customers had less disposa ble cash, thus part of the solution was revealed that offering more affordable products, which still retained a standard of high quality, seemed to be attributes for developing a new marketing plan and possibly a new product line.Creating a lifestyle within product design will create a situation when customers will primarily make a purchase based on acquiring a lifestyle, an image, fulfilling a psychological need for acceptance—belong to a group. Choosing cool, is an attribute that comprises lifestyle; therefore, opting for services would have provided an additional unique dimension for deciding to reposition Cruiser Thorr.Added dimensions of functionality, which cover four appropriate mapping attributes will provide more solid footing for making a decision to target a new market segment—the younger generation—with an exciting, hip, affordable machine, which reinvented a lifestyle, continued dedication to quality, featured expanded services, including finance op tions, maintenance training, and club ride rallies, that would serve to establish loyalty with customers, dealers, and distributors (Apollo Group, Inc. 2008). Phase IIAnalyzing the information provided by perceptual mapping and other marketing research information must be considered carefully, constructively, and fairly by applying critical thinking skills. How will marketing strategies placed into action effect other aspects of the corporate environment—internally and externally in the marketplace of many eyes and ears tuned in on marketing strategy position and consumer perceptions influenced by segmentation into changing demographics offering new products aimed at younger customers.Will a less expensive new model with enhanced financing opportunities and expanded services erode customer perceptions of Thorr Motorcycles losing touch with a commitment to excellence in quality? The evidence revealed that a different segment— younger individuals influenced by price more so than the aging customer base that has buoyed Thorr’s success over the years is fueling the growing motorcycle market. The younger generation could not care less about the brand image of Cruiser Thorr, let alone purchasing one, which is way out of the preferred price range.For these reasons and the fact that Cruiser Thorr is in stage four of its product life cycledeclining sales—the marketing plan should launch a brand new product, one that sustains the corporate core value of commitment to quality excellence and offers the new market niche affordability, financing options, and enhanced services. This will require a differentiation in the marketing mix. According to Perreault and McCarthy, Jr. , 2004, â€Å"By differentiating the marketing mix to do a better job meeting customers’ needs, the firm builds a competitive advantage† (p. 81).Shifting the market plan with changing differentiation attributes mix now focused on affordability, attractive financi ng options, and expanded services including social fraternities, the new customer base will be more inclined to view the innovative two-wheeler as a commodity, which offers superior value and quality. Realigning internal corporate processes and unifying the change in focus on a new product goal will cause other processes in the marketing mix to function smoothly for promoting and placing the new product in a position to be perceived in a positive light.Attracting this new demographic and creating a buzz about the new now motorcycle will also sustain the lucrative licensing of product accessories that has been an important component of the corporate landscape and market environment. Phase III The perceptual map considerations for Cruiser Thorr were appropriate and by incorporating attractive financing options, some of the younger demographic segments opted for the higher priced Cruiser.This was an effective consideration for continuing the Cruiser brand, even though the product life cycle is in its final stages. Assessing the correct parameters for RRoth fell a bit short of the mark. Not including the cool parameter in the control or monitoring phase of the marketing plan for analyzing partial research findings was a mistake and one that I should have considered separate from lifestyle in this phase of the marketing plan. Cool is the in ord and a defining characteristic of lifestyle association by the younger crowd. Using the more efficient engine—increased miles per gallon coupled with lower maintenance costs—in the R Roth machine was a sound move, which not only provided the vehicle for offering affordability, but the technical knowhow provided by research and development has successfully sustained a core value of Thorr Motorcycles—a commitment to engineering quality excellence. ConclusionFierce competition is commonplace in the evolving global marketplace and oftentimes corporations experience performance changes such as sagging sales, w hich affected the product revenues for Cruiser Thorr, a brand that had sustained corporate values and created wealth for shareholders over the years. The forces that be at Thorr Motorcycles, moved swiftly to determine the parameters, which could be the cause for sales to decline in an expanding market sector.Management effectively transformed a problematic situation into an opportunity for creating new product lines, which provided a differentiation of marketing mix with greater emphasis on affordability, financing options, refined engine technologies, and enhanced services, which combined to create renewed interest in a product brand that was fast becoming known for a reinvented lifestyle—the image of cool. Capitalizing on market research paved the way for some of the younger generation to opt for the high-end Cruiser Thorr, which was offered with attractive financing and insurance plans.The mix combined to infuse increased sales for Cruiser Thorr, a product in the last stag es of its product life cycle and introduce an innovative product that was establishing itself as a popular lifestyle brand, which was just in the beginnings of its product life cycle—a good mix for young and old alike! References Apollo Group, Inc. (2008). Cruiser Thorr Simulation. Retrieved July 11, 2009, from University of Phoenix database Perreault, W. D. , McCarthy Jr. , E. J. (2004). Basic marketing: A global-managerial approach, (15th Edition). McGraw-Hill Companies.Perceptual Maps are visual picture of what the customer thinks about a product. â€Å"Perceptual Maps help to compare the brand’s attributes with those of the competitors and to ascertain market position† (University of Phoenix, 2004). In the simulation, the writer created a perceptual map for the motorcycle company Thorr Motors. The perceptual map will help the owners create a marketing plan to assist in sustaining a high brand image of their motorcycles. This paper will discuss three phases o f the simulation. These phases are the situation, recommended and solution.The results of the simulation will be discussed. Finally, the paper will discuss relationship between differentiation and positioning of products or services and the impact of the  product life cycle on marketing. Background Thorr Motorcycles Inc. manufacturers over 200,000 motorcycles each year. In addition to manufacturing motorcycles, they sell T-shirts, motorcycles shoes, and small leather goods(University of Phoenix, 2004) . The company also provides their customers with a number of  services from dealer training, motorcycle rentals, and motorcycle riding training.I have just  been recruited to the management team as the new market manager. I am going to help the company construct a perpetual map to help Thorr Motorcycle’s Inc. create a new market ingstrategy. Phase I Currently, the sales of the motorcycle Cruiser Thorr are decreasing rapidly. The sales are Sample Final Examination MKT/421 V ersion 10 1 MKT/421 Sample Final Examination This Sample Examination represents the Final Examination that students complete in Week Five. As in the following Sample Examination, the Final Examination includes questions that assess the course objectives.Although the Sample Examination includes one question per objective, the Final Examination includes three questions per course objective. Refer to the questions in the following Sample Examination to represent the type of questions that students will be asked in the Final Examination. Refer students to the weekly readings and content outlines for eachweek as study references for the Final Examination. Week One: Marketing Fundamentals Objective: Define marketing. 1. Marketing a. means selling or advertising b. eans exchanging offerings that have value for customers c. involves actually making goods or performing servicesd. Does not impact consumers' standard of living Objective: Explain the importance of marketing in organizational su ccess. 2. In 2006, Starbucks  ® produced the movie, Ak  eelah and the Bee . This is an example of a. Diversification b. market development c. product penetrationd. differentiation Objective: Describe the elements of the marketing mix. 3. All of the following are product-area decisions EXCEPT a. quality level . market exposure c. brand named. packaging Objective: Explain the importance of the marketing mix in the development of marketing strategyand tactics. 4. Scott Paper uses many intermediaries to reach its target markets; Citibank ® uses none. Which of the marketing mix variables is being considered here? a. Penetrationb. Productc. Promotiond. Place Objective: Create a marketing plan. 5. __________ refers to putting marketing plans into operation. a. Delivery b. Implementation c. Operational planningd. Strategy planning

Free Essays on Spanish

Span-301 I. Las à ©pocas principales y consecuencias de la romnanizacià ³n. La romanizacià ³n de la Penà ­nsula Ibà ©rica, y de sus pueblos fue el comienzo de la historia de Espaà ±a. Guerra Pà ºnica (264 – 146 a.C.), la victoria definitiva de Roma con la conquista y eliminacià ³n total de Cartago (146 a.C.) senalà ³ comienzo de la romanizacià ³n de los pueblos europeos. La guerra Pà ºnica se divide en dos perà ­odos, la primera duro 246-241 a.C., y la segunda duro desde 218 a.C. hasta 201 a.C.. La primera fue sobre el dominio sobre Sicilia, cual los cartagineses fue derrotado perdiendo las islas de Cà ³rcega y Cerdeà ±a. La segunda guerra fue la batalla entre Anà ­bal, uno de los mejores generales cartagineses, y Publio Cornelio Escipià ³n. La segunda guerra se termino con la victoria del general Escipià ³n trayendo victoria y extencià ³n del Imperio Romano, y con el conquistacià ³n de Carthago Nova, la capital cartaginesa de la Penà ­nsula. Aunque la Guerras Pà ºnica se terminà ³, conquista total no fue tan facà ­l. Domi nacià ³n se tomà ³ varios etapas. La primera etapa de la conquista romana fue desde el aà ±o 218 a.C. hasta 205. Tambien, la primera etapa coincidià ³ con la segunda Guerra Pà ºnica, cuando Cneo Escipià ³n desembarco en Ampurias. Durante estos aà ±os se nacieron Hispania citerior, este parte de la peninsula y ulterior, el sur de la Penà ­nsula Ibà ©rica. La segunda etapa de la conquista y dominacià ³n fue ms larga y difà ­cil. Para conquistar la Meseta Central, los romanos tenà ­a que derrotar o pelear contra rebelià ³n de las tribus lusitanas y celtibà ©ricas. El consà ºl Metelo se logrà ³ conquistar algunos regià ³nes pero no fue capaz de conquistar la ciudad de Numancia. Pero Escipià ³n Emiliano, el vencedor de Cartago logrà ³ a vencer Numancia, y asà ­, los romanos extendià ³ sus territorios por el resto de la Penà ­nsula. Exactamente dos siglos despuà ©s el desembarco de Escipià ³n en Ampurias (218 a.C.) los romanos se completà ³ la oc... Free Essays on Spanish Free Essays on Spanish Span-301 I. Las à ©pocas principales y consecuencias de la romnanizacià ³n. La romanizacià ³n de la Penà ­nsula Ibà ©rica, y de sus pueblos fue el comienzo de la historia de Espaà ±a. Guerra Pà ºnica (264 – 146 a.C.), la victoria definitiva de Roma con la conquista y eliminacià ³n total de Cartago (146 a.C.) senalà ³ comienzo de la romanizacià ³n de los pueblos europeos. La guerra Pà ºnica se divide en dos perà ­odos, la primera duro 246-241 a.C., y la segunda duro desde 218 a.C. hasta 201 a.C.. La primera fue sobre el dominio sobre Sicilia, cual los cartagineses fue derrotado perdiendo las islas de Cà ³rcega y Cerdeà ±a. La segunda guerra fue la batalla entre Anà ­bal, uno de los mejores generales cartagineses, y Publio Cornelio Escipià ³n. La segunda guerra se termino con la victoria del general Escipià ³n trayendo victoria y extencià ³n del Imperio Romano, y con el conquistacià ³n de Carthago Nova, la capital cartaginesa de la Penà ­nsula. Aunque la Guerras Pà ºnica se terminà ³, conquista total no fue tan facà ­l. Domi nacià ³n se tomà ³ varios etapas. La primera etapa de la conquista romana fue desde el aà ±o 218 a.C. hasta 205. Tambien, la primera etapa coincidià ³ con la segunda Guerra Pà ºnica, cuando Cneo Escipià ³n desembarco en Ampurias. Durante estos aà ±os se nacieron Hispania citerior, este parte de la peninsula y ulterior, el sur de la Penà ­nsula Ibà ©rica. La segunda etapa de la conquista y dominacià ³n fue ms larga y difà ­cil. Para conquistar la Meseta Central, los romanos tenà ­a que derrotar o pelear contra rebelià ³n de las tribus lusitanas y celtibà ©ricas. El consà ºl Metelo se logrà ³ conquistar algunos regià ³nes pero no fue capaz de conquistar la ciudad de Numancia. Pero Escipià ³n Emiliano, el vencedor de Cartago logrà ³ a vencer Numancia, y asà ­, los romanos extendià ³ sus territorios por el resto de la Penà ­nsula. Exactamente dos siglos despuà ©s el desembarco de Escipià ³n en Ampurias (218 a.C.) los romanos se completà ³ la oc... Free Essays on Spanish Question: What it means to be Hispanic. I'm very proud of my Hispanic heritage as I am of being an American citizen. I would like fellow citizens of the USA to look at Hispanics in terms of the contributions to this great country, instead of doing so in terms of statistics. I am who I am today due to the fact that I have good parents and friends. I feel that the richness of the cultures in Latin America has opened new avenues for me. It has made me to become a person who is able to have a better understanding of different situations. It means a great deal to be Hispanic. I take great pride in being Puerto Rican but I also always feel as though I have to defend my fellow Hispanics due to the fact that not a lot of people respect the Hispanic race as a whole. I continually explain that Hispanics, Puerto Ricans, come in all colors and that I am not an African American just because I have dark skin. I always protect my race and voice my opinion when I hear something about Hispanics that is not necessarily true and also when we are stereotyped. . It also gives me great pride to be a part of what has made this country great, which is a mixture of many nationalities. Being an American of Hispanic heritage makes me proud to know that I have a past as well as a future. For a quick note, as big as the Hispanic market is today, the real news is it's growing rapidly. By 2010, it's estimated that Hispanic-Americans will surpass African-Americans as the largest minority group. Also noteworthy is the Hispanic youth movement. Thirty five percent of Latinos are under the age of 18. This brings me great joy because it shows the up rise in the Hispanic world and how we have overcome all the obstacles to better our society and create a name for the Hispanic world. I will forever be grateful to all the Hispanics who set a precedent in this country and to the young leaders of today and that’s why I am proud to be a Hispanic and that’s what I ...

The ultimate guide for matching your shirts and ties.

The ultimate guide for matching your shirts and ties. Thinking about spicing up your wardrobe from drab to fab? Maybe you should try switching up your shirts and ties. Replacing your shirts and ties with some fun colors and patterns might be just what you need to break you out of the boring office outfit. But before you go all pattern crazy here is what you need to know about mixing colors and patterns†¦and even patterns and patterns. With this simple guide, you will never have to second guess your outfit combinations.  Source [BeckettSimonon]